RESEARCH: Designer Brand Reputations

In my research I started to think about how big designer luxury labels have their exclusivity filtered down when ordinary people buy the brands. For instance I found this interesting article about soap star Danniella Westbrook wearing head to toe Burberry.

 Burberry have had to work very hard to get their luxury reputation back due to this occurrence. However, they have managed to get their high status reputation back as explained in this article. They had to find the balance between having the brands items fall into the wrong hands and becoming too niche where the rich will turn their noses up instead. The brand was taken over by two American businesswomen who are high up in the fashion industry who focused on the history of Burberry and managed to bring the designer name back up to one of the top 5 luxury goods brands in the world.