I found that the title screens that I was using before were very generic fonts and showed that my documentary was made on iMovie, this made it seem that it was unprofessional and so I decided to change it. I wanted to make it look more professional and I also wanted to use a font which made the documentary better linked to high fashion. I decided to use the Vogue magazine font as I feel the audience will associate this font with high fashion, therefore clearly linking my chosen genre to my documentary. I have now decided to use this font throughout my documentary and ancillary products to create a house style and connection between the products.
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