RESEARCH: Audience Feedback on 1st Draft

Questions I asked in my audience feedback for the 1st draft of my documentary:

Responses I gained from my audience:

From these responses I found that there were certain areas I needed to improve my documentary on, this includes the following:

1. Slightly increase the pace of editing

2. Adjust some of the sound as some dialogue overlaps each other.

3. Include an interview from someone who loves designer clothes.

4. Put the statistics mentioned as subtitles on the screen.

5. Shorten the interview as it is too long.

6. Add more cutaways into the interview.

PRODUCTION: Documentary 1st Draft

Only exported in small size - so quality looks worse than what it really is!

PRODUCTION: Taking out Footage

After I added in my interview I found that my documentary was too long, it came to 6minutes 40seconds when it was meant to be a 5minute extract. To change this I found I needed to take out some footage from the introduction of the documentary. I managed to take out and shorten enough footage to get my documentary down to 5minutes 32seconds.

PRODUCTION: Shortening and Adding Archive Footage

I first added archive footage from a Dior fashion how, however I found the same footage went on for too long and slowed the pace of my documentary. To improve the pace of my documentary I decided to add footage from 2 other fashion shows from different years, this would also demonstrate how fashion has changed over the years. The 3 fashion shows are from 2000, 2011 and 2017.

PRODUCTION: Adding Smaller Titles

At the beginning of the interview I wanted to use a generic documentary convention where a small title or sub-title is used to explain who is being interviewed. I conformed to this convention by putting in the bottom left corner 'Charlotte Ladner Fashion Expert'. I used the same font I used as the main title to continue my house style throughout the documentary.

PRODUCTION: Changing my Title Screen

I found that the title screens that I was using before were very generic fonts and showed that my documentary was made on iMovie, this made it seem that it was unprofessional and so I decided to change it. I wanted to make it look more professional and I also wanted to use a font which made the documentary better linked to high fashion. I decided to use the Vogue magazine font as I feel the audience will associate this font with high fashion, therefore clearly linking my chosen genre to my documentary. I have now decided to use this font throughout my documentary and ancillary products to create a house style and connection between the products.

PRODUCTION: Adding Cutaways to my Interview

To make my interview more interesting I found that I needed to add in some cutaways to specific things that were be talked about and discussed. For example when the fashion expert was talking about designer shops I used a cutaway to the designer shop 'Chloe'. This made the interview a lot more interesting and engaging for my audience.

PRODUCTION: Removing Vocals from a Song

I wanted to use a specific song for my documentary called 'I love you baby', however I needed the instrumental version so that the lyrics would't overlap with my voiceover. I tried to use the programme Audacity to remove the vocals from the song however I couldn't get it to work completely whilst keeping the quality of the sound. Due to this I decided to find and use a different piece of music from a London Fashion Show.

PRODUCTION: Adding my Voiceover

I used the script I made earlier to add in my voiceover to my documentary, I had to adjust some parts of the script so that it wouldn't be to long, I also changed some of the footage I planned on using so I need to adjust what was being said.

PRODUCTION: Adding Archive Footage

I wanted to use some archive footage from a Dolce & Gabbana fashion show within my documentary, so I have downloaded the video off of you tube and imported it to my documentary. I also liked the background music for the fashion show and wanted to use that for the next section of my documentary, the song is called 'I love you baby' by Pop Talk. However I wanted to use an instrumental version of the song so I next need to download it to use instead.

PRODUCTION: Adding More Music

I needed a new piece of music for the next part of my documentary, I found a background track that was used at a fashion show. It suited this part of my documentary as it is still quite fast paced and looks at different high fashion stores and products.