RESEARCH: Textual Analysis 1

RESEARCH: Audience Feedback on my Treatment

I decided to get some feedback from my focus group to see what they thought of my idea for the documentary. I asked them to write a short statement each about what they thought of the idea, here is what they said:

"I thought it was a really good idea to compare high-street to designer shops, it is a very interesting subject and I would love to watch a documentary about this!" -Connie Davies

"I love the idea of filming in London and Paris, it will make the documentary more interesting seeing two locations' -Imogen Painter

"I think it is really clever and interesting to include the psychological side of why people wear designer brands as it isn't only focusing on the superficial reasons" -Lydia Cassettari

"I would love to watch this documentary, the strong fashion element combined with the psychology behind the decisions we make works really well together!" -Storm Baron 

PLANNING: Documentary Treatment

RESEARCH: Target Audience Questionnaire

I created a questionnaire for my target audience to find out what type of documentary they would be most interested in. Below you can see what questions I asked:

Below you can now see the results of my questionnaire:

I found that for my target demographic a Fashion and retail documentary would be of most interest to them, therefore meaning I will base my documentary around this. I also found out what they would like to see included into my documentary and so I will ensure I use these ideas.